Consumer-Oriented Sales Promotions

I believe that the print ad promoting Dish Network is very effective because it asks for immediate action. The section at the top states, "Call today and lock in a full year of savings." The section at the bottom states, "Sign up today and ask how you can receive $100 cash back." The package starting at $19.99 a month includes 120 channels, free HBO and Showtime for 3 months, a free HD DVR Receiver, and free installation in up to 6 rooms. All of these free premiums expire on May 3, 2010. There is a lot of free stuff and the price sounds really good. The low price, along with the limited time offer, really makes me want to pick up the phone and dial now. On the other hand, I find the battery promotion to be somewhat ineffective. The free premium of two "aa" batteries is a very small premium. I actually didn't even notice the premium until after I bought the batteries. The promotion doesn't ask for immediate action either. I would have bought the batteries without the premium just because they seem to last a long time. Two "aa" batteries will not make or break my day.

Company Blogs

Here is a photo that I found on a UFC blog. I think that this blog is intended to increase awareness of an upcoming event. This is there next paperview event and they want to get as many people as they can to purchase tickets. The main event on the picture is the most anticipated match on the fight card. Not only will this increase awareness, but it will also help to generate interest in the event. This blog would be appealing to anyone who may want to see a good fight.



This is one of Harley Davidson's blogs that I found. I think the blog's purpose is to create an image. I've seen a lot of ads from Harley Davidson that seem to be focusing on creating an image. Personally, I think they are trying to create an image about the cool attitude that can be found in their bikes. It's the "I don't care" type of attitude. The words speak for themselves in this blog. If you want to be a rockstar and turn some heads, buy a Harley Davidson.