Men's Health

The Men's Health magazine targets men between the ages of 25 and 45 who are passionate about improving their mental, physical, and emotional aspects of their lives. It is the best selling men's magazine in the U.S. and it is available all around the world. I never realized how much advertising was in the magazine until now. Just about every other page is devoted to one particular ad. However, clutter does not seem to be a problem because the ads are appealing to the target market. I really enjoy looking at the ads in this magazine. Most of the advertisements cover products including alcohol, automobiles, health products, supplements, clothing, perfume, food, and personal hygeine items.

Advertisers put their products in this magazine because both the products and the magazine have the same target market. This means that their ads will be as effective as possible. The magazine attempts to give readers an ideal self image of how they shouuld look and feel. Advertisers then promote their products in order to help the reader achieve the ideal self image. For example, there are fitness tips on one page followed by an advertisement promoting muscle building supplements on the next page.

I think the magazine does a great job positioning itself as a media vehicle for advertisers. It is the number one magazine in the U.S. for men between the ages of 25 and 45. This popular magazine is probably very cost efficient when it comes to reaching the target market for advertisers. Ads in this magazine are extremely effective since they reach the exact market they intend on. In other words, the people who read this magazine are likely to get involved in the ads, rather than blocking them out.