Above is a picture of the billboard that I see every week when entering Steven Point. It is placed on the old highway ten a couple miles before "The Store" gas station. I think it is strategically located because most people coming into Stevens Point on highway ten are very familiar with The Store. There are two of them in Marshfield and at least one in between Marshfield and Stevens Point. This happens to be my favorite gas station. Not only does this billboard look appealing, but it also helps to promote The Store's image.
Outdoor ads like these have been growing in popularity during the last several years, while other types of advertising have been doing the opposite. I believe that this is because People are finding ways to block out other types of advertising. For example, people often mute television commercials while changing the radio station during radio commercials. Outdoor ads are right there in front of you and cannot be blocked out as easily. Most of them are very basic and easy to remember as well. Increased travel, urbanization, and traffic congestion all help to promote outdoor ads.
Personally, I think that outdoor ads are growing in popularity because of their simplicity. They usually offer a simple message that only takes a glance to take in. People don't like to waste time watching commercials or reading other types of advertisements. Billboards only take a few seconds to take in and are very easy to remember. They don't pester you buy increasing in volume or annoying you for the next couple minutes of your life. They are just there and are not trying to force you to take them in.
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