Spike TV

My favorite cable network would have to be Spike TV. Most of the shows on Spike TV are targeted at males. These shows include Manswers, 1000 Ways to Die, UFC Unleashed, Trucks, and Horsepower TV. It is easy to see why the network is very popular among males. Most of the commercials seemed to be targeting males as well. Spike TV has a lot of commercials for action and horror movies I noticed. Most of the commercials advertising movies were only about thirty seconds long. I assume young men in general watch the largest amount of action and horror films. There was also a lot of supplements and excersie equipment that was being advertised. The commercials promoting excercise equipment happened to be up to two minutes long. Other commercials promoted products including Axe, Iron Gym, Progene (testosterone pill), and Synthia 6, which is a muscle building supplement.

The commercial that was played the most was trying to promote UFC 109, a cagefighting event for sale on paperview this weekend. This happened to be during UFC Unleashed, which is a compilatation of past cagefighting bouts. Spike is a good place for these commercials since not many women watch the sport. Many of the commercials were promoting mens health products. It is probably very effective promoting muscle building supplements during a cagefighting event, where the fighters are in top shape. The show gives men an ideal self image and the commercial promotes products that help achieve those results. In general, most of the commercials were targeted only at men on a station with the objective of attracting the most men viewers.